The aroma of KMSKS reminds me of the scent found in museums.
Some people adore the smell of old books. But what about old museums? Would that ring your bell? Imagine a fragrance inspired by the Flemish masters, the unique architecture of a 19th century European museum or a painter’s studio? You don’t have to imagine any more, as perfume-maker
Laura de Coninck
has created it.
The concept originates from the director of the Antwerp Museum of Fine Arts (KMSKA).
Carmen Willems
and Paris-trained
Sonia Constant
, who has created fragrances for
Narciso Rodriguez, Jean Paul Gaultier, Nina Ricci
and
Tom Ford
.
“
While working at Marie-Claire, I discovered my deep fascination with the realm of perfumery.
,” stated de Coninck, who previously worked as a journalist and holds a master’s degree in fine arts.
I spoke with many fragrance creators before I had the chance encounter Sonia Constant.
.”
Coninick was introduced to perfumery by Constant and assisted in enrolling at the Givaudan perfumery school. Following their encounter with Willems, they conceived an idea for a new fragrance. The KMSKA established a multidisciplinary group comprising a perfume historian and a collection curator. This team pinpointed themes like chiaroscuro, Ruben’s botanical garden, his studio space, or even strolls through the museum exhibits.
An “experience” fragrance
The result is “KMSKA”, an “experience” fragrance made from natural ingredients, intended to capture the soul of the museum.
The fragrance comes at a price: €145. The ingredients include vetiver from Haiti, patchouli from Indonesia, cedar-wood from Texas, sweet myrrh from Somalia, centifolia roses, Bourbon geranium, cinnamon bark oil, bergamot from Italy, and black pepper from Madagascar.
Other institutions like the Museum of Modern Art in New York City and the Rijksmuseum in Amsterdam have likewise developed their signature fragrances.
(ML. Source: The Bulletin. Image: Pexeles viaPixabay)