Morocco signed a partnership agreement on Thursday aimed at expanding exports of traditional crafts, a sector that employs nearly a quarter of the country’s workforce and generates over 1.1 billion dirhams ($110 million) in annual revenue.
The deal, worth 30 million dirhams ($3 million), was signed by the State Secretariat for Crafts, the State Secretariat for Foreign Trade, and the Maison de l’Artisan. It aims to strengthen the international competitiveness of Moroccan artisans through digital tools, export training, and access to global e-commerce platforms, officials said.
The agreement includes integrating craft products into global customs systems, supporting exporters with risk coverage mechanisms, and leveraging artificial intelligence for market access. A smart platform, TijarIA, will also help artisans navigate export procedures.
Crafts are Morocco’s top source of employment, with around 2.4 million people working in the sector. The United States is the largest importer of Moroccan crafts, followed by France and Spain, with pottery, stonework, and carpets leading exports.
The sector has doubled its exports since 2016 and is key to promoting the “Made in Morocco” brand globally.
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Morocco signs $3 million deal to boost craft exports
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